Rocketship, Inc. attends and exhibits at the Outdoor Retailer Winter Show for the fourth year . The show highlights leaders in the outdoor recreation industry.
During the 4 day show, Rocketship created a 10 foot tall cardboard bear inside the booth. The bear symobolizes the current economic conditions but Rocketship advocates that during a bear market, product innovation must be sustained for companies to survive consumer hibernation.
The bear was quickly covered in stickers from the various OR exhibitors.