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Rocketship sits just a few blocks away from Brigham Young University (BYU), a private undergraduate school that has recently adopted clubs and study areas that involve User Experience (UX) Design. This type of design is commonly defined as “the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with.” To support our design neighbors, Rocketship has chosen to help the BYU-UXD club by sponsoring their meetings with provided refreshments at their weekly club meetings!

This week, the BYU Office of IT came to tell the students about how the department gathers their data in order to improve the UX design of things like the BYU app, student dashboards and landing pages, and the online learning management systems. They told us about the importance of off-line surveys, to give their office a face using hand-written survey slips. They also taught students how to ask open ended questions in order to have users tell them what they do or do not want to hear, in order to improve the product. Overall, the presentation helped students understand the data that drives project pitches to the IT engineers.

The club meets every Thursday night on BYU’s campus in Provo, Utah. If you’d like the chance to present and share your design knowledge, visit their site at