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The Rocky Mountain chapter of IDSA (IDSArm) is a great advocate for the Industrial Design profession in the Rocky Mountain region. And Rocketship as gradually been bringing a lot of recognition for the Industrial Design profession to the Utah area. When the vice chair position in the chapter was recently left vacant, David Klein, the chapter’s chair, asked Michael Horito, Rocketship’s director, to fill the position (

Partnering with IDSArm is a great opportunity for us to bring more design related events to the Utah area. Technology development in Utah is huge, and industrial design is a natural fit. New products are continually being developed here. Industrial design provides the means whereby technology is transformed into products that create equity and brand recognition for our clients.