Rocketship assisted Provo Craft in the development of the Yudu Screen Printer by doing user studies to simplify the DIY home screen printing process. Research showed that less mess and easy clean up would distinguish the process from an “multi-step, industrial process” into a single station countertop activity. In addition to product & market research, Rocketship helped to develop user scenarios, created the industrial design, mechanical components and consulted on product packaging. See the craftervidz demo and product review.
