The Daily Herald featured Rocketship in a special news issue targeted at entrepreneurs and companies doing product development. The article quoted Rocketship’s Michael Horito saying successful product development includes research. Horito said “When you do the research on the user experience, you significantly increase your chances of making it (the product) successful”. Once research and compelling ideation is explored, prototypes should be developed to eliminate unforseen downstream potential development pitfalls. Horito went on to say “a $700 (prototype) investment in development really paid of for (a) client.”
To read the full article on Product Development visit the Daily Herald website
