Home crafting has never been easier! Rocketship brought cutting edge industrial design to the home crafting market by teaming with Provo Craft to create the Cricut. The Cricut is an electronic paper cutter designed to be portable and powerful. Rocketship generated the concepts, mock-ups and rendering for presentations to focus groups. After market research was completed, Rocketship refined the Cricut design, created a mechanical CAD production package and assisted with manufacturing details.